Product Development

I created a A/W 19 line that was to be a competitor with Free People and Anthropologie. Every decision my partner and I made about the product line, from colors to fabrics to the pieces we selected to our marketing, was based off of the consumer trends and clothing trends we found on WGSN. Click on the button below to see the line. If interested, there's examples of other clothing I've digitally created below.

Derive line

SKILLS LEARNED & UTILIZED:

Trend Research & Forecasting
Consumer Research
Making decisions based on target market
WGSN
Spec Sheet
Trend Board
Line Plan
CADs
Adobe Illustrator

	The collar on the jacket, the pockets, and buttons on both garments are done in a mauve color, while the rest of the garment is plum colored. The jacket features a notched lapel and collar, a set in sleeve, a natural shoulder line, a and a jetted pocket. The pants are a wide, loose fit, with a single pleat and feature an in seam and jetted pocket, a fly and button closure.