Advertising

In my Principles of Advertising class I acted as if I were a part of an ad agency and created and pitched an ad campaign. The business my group created an ad for is a women's clothing boutique called Crave. My main role in the group is the art director. I created all of the visual aspects of the campaign. We created a print ad, a digital ad, a guerilla ad, a radio ad, and a commercial for the two different Crave locations. The theme for this ad campaign is "Whatever you're craving, Crave has you covered" and our goal with the campaign was to emphasize the idea of Crave as a lifestyle brand. The owner of Crave choose my group to represent her, and has used our ads, as well as ideas from our campaign, to better market her boutique.