derive
TARGET MARKET
NICHE MARKET
The niche within this market would be the customers that are more of the influencer of their friend groups. They are the customers that are bloggers or want to be bloggers. Their ideal lifestyle involves traveling, festivals, and buying for every occasion.
Their interests include traveling, fitness and wellness, as well as fashion. They are up to date on trends, but want pieces that are unique. They are creative in some aspect whether they express that through their clothing, their home decor, or other artistic pursuits such as painting. They like the type of music that allows you to go to festivals such as, alternative and indie music. More laid back, but still upbeat music.The customers look up style advice from bloggers and more social media based influencers. They may even be bloggers themselves.
OUR CUSTOMER
Our customers want a lifestyle brand that allows them to purchase clothing, beauty products, and home decor. They want a brand that lets them express themselves with one of a kind pieces and who’s image aligns with how they see themselves. They want to see a variety of different styles, because their style changes day to day based on their mood.