Derivé's main competition is Free People and Anthropologie. Both of these brands are lifestyle brands just like Derive. Our target markets are the same with wanting a lifestyle brand - they want to be able buy home decor, beauty, and clothing all at one place. The customers that shop at both competitions are creative and want to express them selves, just like Derive's main customers. Free People and Anthropologie carry very bohemian and contemporary items. Our items are much like Free People's and Anthropologies, but our pieces are more decadent and edgy.  Our price point is also cheaper than both brands.